Stuttgart. The Porsche Design Group [Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG] presents its new image film, entitled “Form and Function - The Battle”. The four minute film will be officially launched on 1st October on the website www.formandfunction-thebattle.com. The focal point is an offbeat portrayal of the philosophy of the luxury brand staged by Hollywood actors Billy Zane and Karel Roden.
It depicts the eternal design controversy between form and function. A conflict brought to life by actors Billy Zane [“Titanic”, “Cleopatra” and “Back to the Future”] in the role of form and Karel Roden [“The Bourne Supremacy, “15 Minutes” and “Hellboy”] as function. The short film, presented as a classic stage play, springs plenty of surprises with a tense duel of words between the two characters. Director Charley Stadler, who brings experience from movies such as “Dead Fish” and more than 100 advertising films, provides additional action with unusual perspectives and camera cuts.
The unusual duel based on the design philosophy of Porsche Design takes place in a completely dark room. The aim of the film is to eliminate the mistaken notion that form always simply follows the function. In the ideal world of Porsche Design, the two meet at eye level. One does not work without the other, neither they follow each other. A truly excellent product fulfils both of these demands. In the four minute film Form and Function fight ceaselessly over the importance of their tasks. They create a friction which is essential to allow the creation of the very best product in the end.
The products themselves only feature in cameo roles in the film. The focus remains on the cynical and entertaining duel of words between Form and Function. Homage to the design philosophy of Professor Ferdinand Alexander Porsche, the founder of the luxury brand Porsche Design, and his motto: “If you analyse the function of an object, its form often becomes obvious.” Instead of a piece of advertising, they have created advertainment which brings the purist, functional and timeless cornerstones of the brand to the fore - and manages to do so without mentioning them once.
Agency: Kemper Kommunikation, Frankfurt am Main
Film production: GAP Films, Munich
Director: Charley Stadler
Producer: Andreas Simon
Porsche Design is a luxury brand with a particular focus on technically inspired products.
The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line. All the products under the brand are created at the Porsche Design Studio in Zell am See [Austria] and are worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.
Porsche Design Group
Head of Public Relations
Tel.: +49  711 911-12943